Hugo Boss Hugo Boss Hugo boss fragrances and colognes is a German fashion house, founded by Hugo Boss in 1924. The company produces fragrances in association with the influence of Procter & Gamble. Fragrances for both men and women are produced under the brand names of both Hugo and Boss. The first fragrance from the group was Boss Number One for men, in 1985. The first release by designer Hugo Boss was in 1985 and the most recent in 2015. Hugo Boss fragrances are created in collaboration with designers: Jean-Marc Tchillien, Pierre Warne, Annick Menardo, Domitille Michalon, Elias Ermenidis, Gerard Antony, Ursula Wandel, Will Andrews, Sophie Labbé, Alain Astori, Pietrick Piquet, Bob Alliano, and Claude Dir