Diesel Diesel Diesel fragrances and colognes is an Italian clothing brand founded by Renzo Rosso in 1978. The company is known for its denim collection, as well as clothing and accessories lines aimed at younger consumers. The first Diesel edition was created in 1996, while the latest edition was created in 2015. Diesel fragrances are created in collaboration with perfumers Geza Schoen, Annick Menardo, Jacques Cavallier, Thierry Wasser, Harry Fremont, Olivier Cresp, Arturito Landi, Fabrice Pellegrin, Anne Flipo, Pascal Gorin, Eléonore Massenet, Olivier Polge, Pierre Wargny, Antoine Maisondieu and Shyamala Maisondieu.