Gucci Since Guccio Gucci founded the fashion house in Florence in 1921, the brand has become a sought-after label for the world's most discerning men and women, representing contemporary glamour and traditional Italian-made fashion. Gucci designs and produces for both women and men everything they wear, handbags, small leather goods, travel accessories, shoes, fine jewelry, watches, eyewear, fragrances and cosmetics, and children's clothing. All of this is produced with the same high quality as the products and elements of the old-fashioned lifestyle. The first edition of the designer Gucci was created in 1974 and the modern edition in 2015. Gucci fragrances were created in collaboration with designers Michel Almairac, Dominique Ropion, Elias Ermenides, Givaudan, Daniela Roch-Andrier, Antoine Maisondieu, Guy Robert, Karine Dubreuil, Maurice Roucel, Firmenich, Jacques Hausler and Lorenzo Villoresi.