Creed Creed fragrances and colognes is a French fashion house of perfumes. It was founded in 1970 in Paris by James Henry Creed and has been passed down from father to son since then. It has served royal fashion houses and the elite for 251 years. Today, the Creed group is led by Olivier Creed, the sixth member of the family to head the group and designer of some of the fragrances. The first royal commission for the Creed group was during the reign of King George III in 1981, for whom the Creed group designed the Royal English Lethe perfume. It has also designed perfumes for the royal class, such as a perfume for Napoleon III. The Creed group has 74 perfumes on our site. The first Creed collection was launched in 1981, and the most recent in 2015. Creed perfumes are released in collaboration with designers: Olivier Creed (6th generation), James Henry Creed (5th generation), Irwin Creed (7th generation), Henry Creed (3rd generation), and Henry Creed (4th generation).