Chopard

Chopard Chopard fragrances and colognes It all began in 1860 in the small village of Sonvilier, Switzerland. Here Louis-Ulysse Chopard, a young, talented craftsman, established his own workshop, based on precision and reliability, and the watches he made quickly gained a solid reputation among all enthusiasts and found many buyers, especially as far away as Eastern Europe, Russia and Scandinavia. In 1921, the founder’s son, Paul-Louis Chopard, opened a branch in La Chaux-de-Fonds and then moved the company’s headquarters there. While in 1937, he moved the company to Geneva, the capital of luxury watches, making it global. In 1943, Paul-André Chopard, Louis-Ulysse’s grandson, took over the company after none of his sons had refused to take over. In 1963, he sought to be the buyer who could revive and perpetuate the brand’s legacy. That was when he met Karl Scheufele, a descendant of a dynasty of watchmakers and jewelers from Pforzheim, Germany. After a brief meeting, Karl Scheufele decided to buy the company. Under the family’s impetus, Chopard has undergone a spectacular development. Known for its innovations, its position in the art of technology and the excellence of its craftsmen, it has become one of the leading names in the watchmaking and fine jewellery industry. Completely independent, Chopard seeks to carry on the long-standing family tradition. Karl Scheufele and his wife Karin have orchestrated the company’s international expansion for more than 40 years. Their two children are the current heads of the company, with Caroline in charge of the ladies’ collection and fine jewellery, while her brother Karl-Friedrich Scheufele manages the men’s collection and continues Chouyard’s production.